Cisco
Technology
Sales
Secure Access Service Edge (SASE) Business Outcomes Sales Success (BOSS) Workshop (SASEBOSS)

In 2019, Gartner published a report called ‘The Future of Network Security Is in the Cloud’. In this report, Gartner introduced the SASE concept. The SASE concept includes both a robust internet-based security model and the convergence of networking functionality. A SASE solution is designed to secure the cloud, data center, and branch network edges and deliver a secure SD-WAN fabric across disparate connections.

Cisco’s SASE architecture combines networking and security functions in the cloud to deliver seamless, secure access to applications, anywhere users work. Core functions are defined to provide this functionality, and Cisco’s SASE model aims to consolidate these functions into a single, integrated cloud service.

About the course

Objectives:

Upon completing this course, the Account Manager will be able to meet these overall objectives:

  • Articulate SASE business outcomes
  • Discuss the challenges that the new networking and security landscapes bring
  • Identify Cisco SASE components
  • Identify and describe SASE Use Cases
  • Identify selling points of Cisco SASE to provide a cohesive sales strategy
  • Describe Cisco’s BOSS Offerings for SASE
  • Sell against Cisco’s competitors in the SASE marketspace
Course content

Have you heard about SASE?

  • Cloud Computing == Network and Security Disruption
  • SASE Business Outcomes
  • Challenges solved by Cisco SASE
  • Cisco SASE: Connect – Control – Converge

SASE Use Cases

  • Overview
  • Secure remote worker
  • Secure edge

Selling Cisco SASE

  • Achieve greater operating efficiencies via intelligent traffic routing and DiA
  • Minimize cybersecurity threats via secure access
  • Putting it all together – Right Security, Right Place
  • Cisco SASE components
  • Licensing
  • Product positioning scenarios

Competitive Information

  • Competitive Selling Strategy
  • Palo Alto
  • Zscaler

Cisco BOSS Program Offerings

  • Cisco Black Belt Academy
  • Cisco Service Offerings
  • Cisco Shogun
  • BOSS Deal Size Requirements
Who Should Attend

The primary audience for this course is as follows:

  • Account Managers